What hosts earn, how to get started, how many hours a shop should stream, and how to pay the people on camera. Written from doing it, not from reading about it.
What UK TikTok LIVE hosts actually get paid: hourly rates on job boards, commission deals, flat fee plus commission, and a worked example for a part-time week.
A practical route from going live on your own account to getting paid to host for brands: what you need, what agencies look for, and how to get your first shift.
Why live hours are the main lever for TikTok Shop sales, how many hours UK brands are actually streaming, and how to add hours without hiring a studio team.
The trade-offs between hosts streaming from your studio and hosts streaming from home, and how to decide for your brand.
The specific things we check in a host's live replays before putting them in front of brands: pace, chat handling, product confidence and reliability.
The pay models for live selling hosts, what each one does to behaviour, and why a flat fee plus commission tends to work best for brands and hosts.